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Erin talks about the importance of Purpose. Erin explores what makes an effective team, emphasizing that all teams—whether large or small, direct or indirect—depend on a shared purpose. This purpose serves as the foundation for teamwork, aligning everyone around a common “why.” The speaker illustrates this idea with the famous story of President John F. Kennedy’s visit to NASA, where a janitor described his job as “putting a man on the moon.” The story demonstrates that when everyone understands and feels inspired by the team’s purpose, their work becomes meaningful and unified. The speaker concludes by encouraging listeners to define their team’s “why,” offering examples from various industries where teams found clear, motivating purposes that guided their work.