Скачать или смотреть Masterclass Part 1: Psychology of Risk: Risk Perceptions

In the first of a 3-part masterclass series, Professor Paul Slovic takes you through the key components of risk perception and risk communication to gain a stronger understanding of what it means to be a communicator. Understanding how people perceive risk and how to engage them effectively skills are important for anyone whether in business, public health or disaster prevention. Some of the concepts covered include:

1. The Complexity of Risk
Conflict and controversy about risk
Ways to define and measure risk

2. Studies of Perceived Risk
Experts’ and laypersons’ perceptions
Economic and other impacts of perceptions
Social amplification of risk
Risk and stigma

3. Risk and Trust
4. Listening to people and respecting their knowledge, values, and concerns

Using specially selected case studies, he will also discuss how risks can be defined and measured.