Скачать или смотреть Enneagram in Marketing: 3 Buyer Personas

Within the Enneagram framework there are many different groupings. One of those is around your default communication style and how you handle conflict.

The first group is the Competency Group and includes our Types 1, 3, and 5. They're initial thought when faced with a challenge or decision is going to be, "Show me the data, don't give me the drama." They are the most data driven. These types focus on analytics, being objective and rational thinking. They want to gather and/or share all the information so in their marketing efforts someone else can make a rational, logical decision.

The Second Group is the Emotional Reactivity Group and includes Types 4, 6, and 8. These types tend to lead first with a strong emotional reaction - worry, sadness, anger - when faced with any type of conflict. Because they can be so in touch with those strong emotions that come up, in their marketing they can be excellent at describing what that buyer might be going through and "stirring the pain" in order to emotionally compel a reader, listener, or viewer to buy.

The Third Group is the Positive Outlook Group with our Types 2, 7, and 9. They’re able to see the silver-lining in almost anything and are constantly putting on their rose-colored glasses. Their philosophy is mostly that while there is a problem, it’s totally fixable and they’re here to help. In their marketing, it comes most natural for them to provide hope and enthusiasm with good intentions and excitement.

To use all three types in your marketing message, first identify what your go-to conflict style is and notice how that might be showing up in your current content and messaging.
Next, start to intentionally incorporate the other two groups/personas into your marketing to create a more robust message that reaches and influences more people.

If you're a new or growing entrepreneur or professional looking to get more visible in a way that feels good and works for you (not what worked for someone else), you may be interested in the course this video came from, EnneaBrand.

https://www.enneagrammba.com/enneabrand

It's a self-paced program designed to help you study your personality in order to create a personal brand plan using the Enneagram. Learn more about the program in the link above.