What Happens To New Cars That Do NOT Get SOLD?

Over the past few years, a lot of cars sit on dealership lots or at staging areas waiting to be sold but never do. The number has been increasing, but what happens to these new cars that don't get sold? This is a newer issue that car dealers are having to deal with now that inventory levels are back to normal, and prices are higher than ever with every automotive manufacturer.

It's a common issue that dealerships are having to deal with, no matter what brand you are looking at: Ford, Honda, KIA, Chevrolet, you name the brand - even Ferrari. All brands have vehicles sitting from 2022, 2023, and even 2024. And with 2025 models arriving at car dealers, it's a big issue. This problem rarely happened before 2020.

It the past, we have never seen a new car sit more than 200 days or dealerships have 6 months of inventory. In the current economy, car dealers sitting on cars for 500, 600, and even 700 days is becoming normal. This is crazy.

This is the new normal. Some of these cars are really expensive, like the Jeep Grand Wagoneer, Ford Lightning electric truck, Jaguars, and other high end models. They are just not selling. In some cases, manufacturers are forcing car dealers to add these vehicle to their inventory in order to get allocation for more popular vehicles and trim levels. This is a bad situation and one of the most common questions people are asking is, "What happens to these cars when they don't sell? Where do they go?"

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