Скачать или смотреть The spectacular fall of Wish: The fatal mistake behind the failure of this e-commerce giant

Wish, once an unavoidable giant in e-commerce, is now a striking example of the downfall of a successful platform. In this video, we trace its meteoric rise, its fatal strategic errors, and the lessons to be learned for any entrepreneur.

How did Wish manage to attract millions of consumers in just a few years, only to end up as a resounding failure? Between a business model focused on impulse buying, scandals related to product quality, poor reputation management, and growing competition, we delve into the reasons that precipitated its downfall.

We will discuss:

Wish's rapid rise and its revolutionary model

The pitfalls of a model based solely on low prices

The collapse of the brand's image following scandals

Market saturation and the inability to adapt to consumer expectations

Lessons to be learned in order to build a sustainable business and avoid repeating the same mistakes

If you are an entrepreneur or interested in the business world, this video will offer valuable insights into what to avoid in order to succeed in the world of e-commerce.

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