Google Shopping Ads Basics Tutorial 2020| Google Search Ads Vs Shopping Ads | What are Shopping Ads

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Hello Guys in this video I am explaining what are Google shopping ads, What is the difference between Google search ads vs Google Shopping ads and Why shopping ads are good for online stores rather than Search ads .

Setting up shopping ads are not easy. It will take lot of time. But once you go systematic manner it is not a tough task . Search network works based on keywords and uses text ads, where as Shopping ads will not work on keywords and they use Text and Image ads. In order to run Shopping ads, apart from Google ads console you need help of merchant center account. In merchant center account through the help of feed you will be uploading all your product data. based on this feed Google will create ads and target keywords.