Create a Powerful Business Publicity Tool By Writing A Book

Home service business owners wear many hats that keep them extremely busy. One thing they all want though, is more loyal repeat customers. But how to get them? Odds are high that most of these business owners haven’t stopped to consider how or why they should devote time to building credibility and authority in their industry.

To compete in an area where several service providers are offering very similar services, you need to do something to stand out. Something your competitors might not be willing to do because they don’t think they can.

Diana Needham joined me on my podcast to talk about a strategy that can become a powerful business publicity tool that sets your company apart. Writing a book.

Most home service providers feel unqualified to write a book, despite the fact that they have an impressive amount of valuable knowledge in their field. Diana shares practical strategies for getting started, even if you don't consider yourself a strong writer. By the end of this conversation, you'll be inspired to put pen to paper and share your expertise with the world.


*You’ll Learn…*

📖How a book can be a powerful marketing asset to build credibility and authority
📖How to easily create a short, impactful book using content you already have
📖Ways to leverage your book to open doors, get referrals, and stand out from competitors
📖Why you should share your personal story in your book to better connect with customers
📖How to use your book as a $4 "business card" that will never be thrown away
📖To turn your book into a marketing asset that generates leads and new business
📖Why the expertise you already have is valuable and worth sharing through a book

*Key moments*
00:00 - Intro
01:40 - Overcoming The Fear Of Writing A Book
03:26 - Leveraging Your Existing Knowledge As A Business Publicity Tool
05:22 - Using A Book As A $4 Business Card
12:22 - Writing A Short And Powerful Book, Not A Novel
16:44 - Using Your Website's FAQ Page As Book Content
25:08 - Using A Book To Open Doors And Build Credibility


𝐏𝐑𝐎𝐅𝐈𝐓𝐀𝐁𝐋𝐄 𝐇𝐎𝐌𝐄 𝐒𝐄𝐑𝐕𝐈𝐂𝐄𝐒 𝐏𝐎𝐃𝐂𝐀𝐒𝐓
Profit Coach Diane Gardner is on a mission to help owners grow faster with less stress so they can create more freedom and spend more time with family. Joined by top experts in the service business industry, they’ll share key strategies in areas of finance, hiring, marketing, sales, management, operations and mindset. Plus hear from service professionals just like you as they share their success stories – all with the goal of helping you profit.

🎙️ Binge watch the whole series at https://profitablehomeservices.com/

𝐅𝐑𝐄𝐄 𝐏𝐀𝐓𝐇 𝐓𝐎 𝐏𝐑𝐎𝐅𝐈𝐓𝐒 𝐁𝐎𝐎𝐊
Do you have a PLAN to increase profits in your home services business? Learn 9 profit boosting tactics that will transform your service business in this free digital book.

📕 https://yourpathtoprofitsbook.com/

𝐅𝐑𝐄𝐄 𝐏𝐑𝐎𝐅𝐈𝐓 𝐏𝐋𝐀𝐍𝐍𝐈𝐍𝐆 𝐒𝐄𝐒𝐒𝐈𝐎𝐍
It’s time to PLUG those PROFIT LEAKS, create CONSISTENT CASH FLOW, eradicate DEBT and grow the profitable service business you’ve been dreaming of in our Profit Implementer Program. Book a complimentary Profit Planning Session so Diane can share some strategies you can take to put more profits in your pocket, how you can benefit from the Profit Implementer Program and answer any questions you have about our programs. Either way, you walk away knowing how to become more profitable!

📞 https://taxcoach4you.com/profit-first/