MARAKKALLE ! Kerala Condom Promotion

NACO - Condom Social Marketing Project
The success of the Marakkalle! Theme has seen it being used for the undergoing NACO Condom Social Marketing Project in the State, functional since April 2008 in 5 districts of Kerala, namely, Ernakulam, Calicut (High Prevalent districts) and Kannur, Malappuram and Kasargode (High Fertility districts). The project focuses on increasing the reach and acceptance of condoms among the key population groups and their clients and the people who are in need of family planning intervention. Popular media like FM radio, Cinema Theatres, Local Cable Channels, window display drives, talking monkey shows, public interaction programmes on condoms etc. have been used to introduce and reinforce messages on condoms. A Street drama also had been conceived and developed, which was organized during the festive season of Onam. The project was instrumental in developing 7000 condom outlets in the project districts.