Скачать или смотреть GCSE Business Studies Lesson 8: Market Segmentation - Understanding Your Customers

Topic 1.2 Spotting a Business Opportunity.

1.2.3- Market Segmentation
Master the art of market segmentation with QuickStudy! This video equips you with the knowledge to identify and target specific customer groups effectively.
In this video, we'll explore:
The Power of Segmentation:
Dividing customers into groups with similar needs and wants
Tailoring products and services for higher customer satisfaction
Example: Specialized books for different tastes (romance vs. thrillers)
Segmentation Criteria:
Location (regional preferences: Yorkshire tea vs. Cornish pasties)
Demographics (income: Rolls-Royce vs. Kia)
Lifestyle (dietary needs: vegetarian options)
Age (toys vs. retirement homes)
Other factors (gender, education, occupation)
Location-Based Segmentation:
Catering to regional tastes and preferences
Small businesses capitalizing on niche markets (Scottish yogurt)
Income-Based Segmentation:
Pricing, product features, and marketing strategies based on purchasing power
Example: Luxury cars vs. budget-friendly options
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Keywords: GCSE Business, Market Segmentation, Customer Targeting, Customer Needs, Customer Satisfaction, Location-Based Segmentation, Income-Based Segmentation, Niche Markets, Purchasing Power, Pricing Strategies, Marketing Strategies, GCSE Exams, QuickStudy, Online Tutoring, Business Courses, GCSE Resources, Pearson, OCR, AQA, Edexcel
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