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LIFT- Elevate X: Conversation (Episode 8)

Being part of a family business comes with privilege but also with challenges many don’t see. 💼✨
In this conversation, Tika Mulya (VP Brand, Elcorps/Elzatta) reveals why she refused to take shortcuts despite being the daughter of the founder. From starting at the bottom in HR to proving herself step by step, she shares the reality of navigating legacy, expectations, and personal growth.

A must-watch for anyone balancing privilege, responsibility, and the pursuit of their own path.

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