How to Use the Zeigarnik Effect in UX

The Zeigarnik effect suggests that unfinished tasks are more memorable than completed ones. In UX design, we can leverage this effect to encourage user engagement and task completion.

Read More: https://www.nngroup.com/topic/psychol...
Watch Next:    • Psychology for UX  
Enroll in live training: https://www.nngroup.com/courses/human...
Subscribe to our weekly newsletter: https://www.nngroup.com/articles/subs...

Follow us and stay connected:
Linkedin:   / nielsen-norman-group  
Instagram: https://instagram.com/nngux?igshid=Ym...
Twitter:   / nngroup  
_______________________________________________________

Chapters:
00:00 Zeigarnik Effect: Definition
0:36 How to Apply the Zeigarnik Effect in UX
4:15 View More NN/g Content