Скачать или смотреть Beginner Guide to Brand Identity | OTAO Expo

Go beyond just a logo and learn how to build a memorable brand universe. This beginner-friendly guide from the OTAO Expo breaks down the essential elements of Brand Identity, explaining how to create a cohesive and compelling visual story for your business, project, or personal brand.

Discover why a strong brand is your most valuable asset and learn the practical steps to build one from scratch. This session makes strategic design thinking accessible to everyone, regardless of prior experience.

In this insightful guide, you will learn:

Brand Identity vs. Logo: Understanding the crucial difference and the core components of a full brand system.

The Building Blocks: Defining your brand's mission, vision, values, and target audience.

Visual Identity Essentials: A walkthrough of logo types, color psychology, typography, and imagery.

Applying Your Brand: How to ensure consistency across websites, social media, packaging, and more.

Practical Starter Exercise: A framework to begin defining and sketching your own brand identity.

Stop guessing and start building a brand that truly connects and communicates.

About This OTAO Expo Session:
This strategic workshop is part of the OTAO Expo, an initiative by CivilSalt, which also drives Brand Now—a service dedicated to building complete visual universes for brands. Hosted through the NeutralScope learning platform, this session reflects our commitment to teaching practical, impactful skills for the modern digital landscape.

Inspired to build your brand's world or develop more strategic skills?
Explore courses on design thinking, marketing, and visual communication to turn your ideas into a powerful identity.

Start Building on NeutralScope: https://www.neutralscope.com

Explore CivilSalt & Brand Now: https://www.civilsalt.com