I Warned You 4 Years Ago: Canon's Subscription Model Creates An Uproar

#nikonusa #canonusa #bhphoto

The Canon subscription-based model has indeed stirred up some controversy. When Canon announced its subscription service for its RF mount lenses, it raised eyebrows in the photography community. While some photographers welcomed the idea of having access to a wide range of lenses without the hefty upfront cost of purchasing them, others expressed concerns about the long-term financial implications and the precedent it might set for the industry.

Critics argue that such a model could potentially lock photographers into ongoing payments, making them dependent on the service and unable to fully own the gear they use. There are also concerns about the sustainability of subscription-based models in the long term, especially if other manufacturers follow suit and fragment the market with their own subscription services.

Moreover, photographers who prefer to own their equipment outright may feel alienated by this trend towards subscription-based models. They may worry about the devaluation of their existing gear and the uncertainty of future pricing and availability.

However, proponents of the subscription model argue that it can provide flexibility and accessibility to a broader range of users, especially for professionals who may need access to a variety of lenses for specific projects but can't afford to purchase them all outright.

Ultimately, whether the Canon subscription model proves successful or not will depend on how well it addresses the needs and concerns of photographers, as well as how it impacts the broader photography industry.

Here is the video where I predicted this 4 years ago:    • Future Of Photography / Video Journey...  
Advance to 9 minutes and 45 seconds into the video.

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