Скачать или смотреть Meet the Embracers @ Flurry Source13

Some of the most innovative names in mobile embraced the new app economy before their competition even thought much about apps or smartphones, extending their core services in a way that can be monetized on the mobile platform. So why did they get the memo on mobile while others didn't, choosing to make mobile apps the cornerstone of their digital marketing strategy? What's working for them and what's next? A panel of established commerce leaders talks about how they made the mobile app economy work for them.
MODERATOR
Owen Thomas, West Coast Editor, Business Insider
PANELISTS
· Mike Ghaffary, VP, Business Development, Yelp
· David Katz, VP & GM Consumer Mobile, Groupon
· Chris Martin, VP Engineering, Pandora
· Jeremy Wacksman, VP Marketing & Mobile, Zillow