Скачать или смотреть The 2025 Cannabis Crash: How This Independent Farm Stayed Alive

What does it really take to survive as an independent cannabis farm in Massachusetts? In this episode of High Functioning, host Jason Reposa sits down with Lisa Mauriello and Boey Bertold, the husband-and-wife team behind Paper Crane Cannabis. They run an organic, sun-grown Tier 6 farm in Hubbardston, Massachusetts.

Lisa and Boey share the unvarnished truth about building their business. Boey details his time in the legacy market and surviving a 2006 DEA bust, while Lisa explains the ongoing hurdles of dealing with hostile host town agreements. They break down the mechanics of outdoor cultivation, how they breed genetics specifically for the sun, and how they navigated the 2025 industry crash that forced dozens of companies to close. Finally, they outline their vision for the future, including on-site farm stands and eco-tourism.

🕒 Chapters:
00:00 - Episode Intro & Meeting Paper Crane Cannabis
01:25 - Running a Business as a Married Couple
04:22 - Dealing with Host Town Agreements
06:53 - Breeding Genetics for Outdoor Farms
12:25 - The Reality of Weather and Sun-Grown Cultivation
16:12 - Expanding into Greenhouse Production
18:35 - The Legacy Era: Surviving a 2006 DEA Bust
24:19 - Beating the Case and Naming Paper Crane
31:12 - Joining the First Social Equity Cohort
38:41 - Building the Farm and Facing Local Opposition
52:00 - Grassroots Marketing and Educating Consumers
01:03:05 - Creating Farm Stands and Eco-Tourism
01:07:04 - Surviving the 2025 Cannabis Industry Crash

21+ where legal. Nothing for sale.

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