21. How to brand and promote your healthcare practice to reflect your vision, with Ali Patton

When you're launching a new healthcare practice, it's easy to get lost in the work – building a space, hiring employees, and starting to treat patients.


But there's an important step that many aspiring practice owners might forget in their rush to get to work: defining a vision, honing a mission statement, and unifying it all under a strong brand.


Without these guiding principles, your practice may struggle to find a direction, attract patients, and ultimately succeed.


Today, we're talking to Ali Patton, client development specialist at Affordable Image Marketing Agency. As a previous private practice consultant for 10 years, she has traveled both domestically and internationally, assisting doctors throughout every phase of achieving their practice ownership goals. Ali has personally trained over 1,000 dental practices since 2012 and has a wealth of knowledge when it comes to marketing a product, creating a brand, having a vision, and launching a business. 


In this episode, she’ll walk us through all the steps in her practice branding process, answering important questions like:



• What should I consider when creating a vision for my practice?


• How do I determine a mission statement?


• How can I make my brand "sticky" in the minds of my target audience?


• What important things should I include on my practice’s website?


• How do I create social media content based on my practice’s brand?







Are you ready to take the next step in scaling up your practice ownership dreams? Visit getprovide.com (https://www.getprovide.com/) .






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