Скачать или смотреть How To Make Ads So Meta's Algorithm Fights For You

Meta is a retention platform first, and an advertising platform second. Here is the math on why "Broad" targeting beats hyper-targeting.

Most marketers obsess over the top 1% ICP (Ideal Customer Profile). They want to target the perfect buyer immediately. The problem? Everyone else is doing the same thing, driving CPMs through the roof.

In this video, I break down the hidden incentive structure of Meta Ads. The algorithm rewards content that keeps users on the app (High Dwell Time, Shares, Saves) with a massive CPM discount.

The Math Breakdown: ❌ Traditional ICP Targeting: $50 CPM @ 3.0% CvR = $1.67 CPA.

✅ Broad Relevance (Creative-First): $10 CPM @ 1.0% CvR = $1.00 CPA.

Even with a 66% lower Conversion Rate, the 80% cheaper CPM allows for a much lower Cost Per Acquisition and higher ROAS. The content pays for the traffic.

You'll learn:

Why Meta punishes "Salesy" ads with high costs.
The "Venn Diagram" of incentives: You, The User, and Meta.
The "Trojan Horse" strategy: Wrapping niche offers in broad topics.