Скачать или смотреть How We Built Qulture Qanvas | Building a Modern Research Agency for Diverse Audiences

How do you build a market research agency that actually represents real people? In this origin episode, Asim, Sania, and Riaz share how Qulture Qanvas came together — from burnout and big ideas to building a company rooted in diversity, trust, and collaboration.

0:00 Intro — Welcome to Qulture Qanvas
0:35 How the founders met through LinkedIn and research
2:10 From friendship to founding an agency
5:00 Why complementary skills matter in market research
6:20 The challenge of client trust and “bad” diversity research
8:00 Niche vs mainstream: finding our USP
10:35 Why diversity isn’t just a box-tick — it’s a strategy
12:00 Personal journeys and past lessons
14:15 Building trust and accountability as co-founders
16:30 The future vision for Qulture Qanvas
18:10 The crossover between culture, media, and research
20:00 What’s next — guest episodes, feedback, and more

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