Скачать или смотреть The Day the Eiffel Tower Became a Giant Billboard

On March 22, 1925, Parisians woke up to a startling sight: the Eiffel Tower had been transformed into a colossal billboard. The words 'Citroën' were emblazoned in bright lights across the iconic structure, visible from miles away. This audacious advertising stunt was orchestrated by André Citroën, the founder of Citroën Automobiles. Citroën, known for his innovative marketing techniques, had leased the Eiffel Tower and arranged for the installation of 250,000 lights to spell out his company’s name. The display was not only a brilliant marketing move but also an engineering marvel, attracting throngs of spectators and media attention. It remained in place for nearly a decade, making Citroën a household name and cementing the Eiffel Tower’s status as a symbol of modernity and progress. Today, this event is remembered as a revolutionary moment in advertising history, demonstrating the power of creativity and boldness in capturing public imagination.