Understanding Light Quality, Soft and Hard Light: Cinematic Lighting Techniques

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KYLE ANDREW LOFTUS AKA (KAL) IS AN ORLANDO BASED FILMMAKER WITH A PASSION FOR VISUAL STORYTELLING. KYLE FIRST BEGAN HIS PROFESSIONAL CAREER IN 2016 AFTER GRADUATING FROM OHIO UNIVERSITY’S SCRIPPS COLLEGE OF COMMUNICATION WITH A DEGREE IN SCREENWRITING & PRODUCING BY WORKING WITH THE ORLANDO MAGIC AS A CINEMATOGRAPHER AND EDITOR ALL THE WHILE RUNNING HIS VIDEO PRODUCTION COMPANY. SHORTLY AFTER TAKING ON THIS BRIEF ROLE WITH THE MAGIC, KYLE RECOGNIZED HIS TRUE CALLING, VISUAL STORYTELLING THROUGH FILMMAKING. MOREOVER, KYLE REALIZED TO CREATE EXCEPTIONAL CONTENT HE REQUIRED THE CREATIVE FREEDOM OF WORKING OUTSIDE THE RESTRICTIONS OF A CORPORATE SETTING. TODAY, KYLE IS AN AWARD-WINNING DIRECTOR, EXECUTIVE PRODUCER, AND CINEMATOGRAPHER WORKING FEARLESSLY TO MOVE THE WORLD THROUGH CINEMA. KYLE HAS WORKED WITH NUMEROUS FORTUNE 500 BUSINESSES AS WELL AS INTERNATIONALLY RECOGNIZED BRANDS SUCH AS TIMBERLAND, CUTS CLOTHING, THURSDAY BOOTS, AND MANY MORE. AT KAL VISUALS, OUR PASSION IS CREATING SUPERIOR MEDIA CONTENT AND PROVIDING STRATEGIC MEDIA SOLUTIONS THAT RESONATE WITH AUDIENCES GLOBALLY. THE WORLD IS OUR OFFICE. YOU CAN FIND US ON THE NEXT BIG ADVENTURE @KYLELOFTUSSTUDIOS. BY FOLLOWING THIS YOUTUBE CHANNEL YOU CAN EXPECT TO LEARN ABOUT ENTREPRENEURSHIP, FILMMAKING, AND CINEMATOGRAPHY. EVERY WEEK DIRECTOR KYLE A. LOFTUS CONCEPTUALIZES AND CREATES ENTERTAINING AND EDUCATIONAL CONTENT AROUND THE FILMMAKING INDUSTRY AND CONTENT CREATION IN GENERAL. BE SURE TO FOLLOW ALONG THE JOURNEY TO LEARN EVERYTHING THERE IS TO KNOW ABOUT CINEMATIC LIGHTING, DIRECTING TALENT, PRODUCING HIGH-END AND LONG-FORM CONTENT AND SO MUCH MORE.