Скачать или смотреть How to unlock the culture code

So, how to unlock the culture code of any nation. Let Clotaire Rapaille tell us.

The core idea of this pleasant, accessible book is easy to grasp: Culturally specific codes shape people’s understandings, behaviours and emotional responses. Emotional responses were already addressed in my last video – homo ludens – where the future plays out. Early imprinting creates this code, which shapes our understanding of the world. It governs how people handle essential human behaviors like eating, working, and falling in love, and it affects their response to sales messages. When deciphering culture codes, marketers should be aware of five determining factors.

Of course, I read this book years ago while still lecturing on Intercultural Competence – German and American business styles.

In this video in the playlist National Culture, you will learn why Lego was immediately successful in Germany but not in the United States. Get a cup of coffee and enjoy the ride.

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