001 - Joe Foster, Reebook Founder and Author of "Shoemaker"

In the ever evolving landscape of global sportswear, few names have etched as profound, an impact as Joe Foster, the visionary co-founder of Reebok. Born into a legacy of shoemaking, Mr. Foster's journey from humble beginnings in Bolton, England to establishing one of the world's most iconic athletic brands is a testament to innovation.

Joe will tell you, sometimes you just need the right person at the right time to step in. After finding that leader, Reebok emerged as a global powerhouse synonymous with some of the most memorable moments in sports and popular culture. You're about to hear Joe express his excitement for the resurgence of the Reebok brand, as it stands at the cusp of a new chapter of promising innovations and a commitment to excellence that will undoubtedly shape The next generation of athletic apparel and footwear. I'm Damon Davis, And this is my discovery diary with Reebok co-founder Joe Foster.