Скачать или смотреть Mihael Cigler | Davos Communications Summit 2025

“If you are trusted, then you have business. If not, then forget about it.” – Mihael Cigler, CEO of MC Public Affairs (Slovenia).

As a communications strategist and business leader, Mihael emphasizes the central role of trust in building sustainable relationships. His perspective highlights how credibility and integrity form the foundation of effective public relations, shaping not only reputation but also long-term business success.

At the Davos Communications Summit 2025, Mihael shared his insights during the panel “Public Relations and the Evolution of Political Messaging” The session was moderated by Guntram Kaiser, Founder of KaiserCommunication GmbH (Germany), and featured distinguished speakers from around the world: Laura Baxter, CEO of Castle Mount Media GmbH (Germany); Véronique Haller, Co-Founder of MOMENTUM Strategists AG (Switzerland); Rodrigue T. SOFFO, Founder and Managing Director of RS Intelligence & Lobbying (Cameroon).

In his interview, Mihael shares his insights, reflecting on why trust is the ultimate currency in PR and business — one that determines whether partnerships thrive or fail.

The Davos Communications Summit 2025 was made possible thanks to the generous support of:

Gold Partner:
Mary Beth West & The #PRethics Community

Silver Partners:
Ana Maria Diceanu & Brain 4 Strategy
M3 Communications Group, Inc.

In cooperation with:
PRCA

Media Partner:
PR Newswire

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