Скачать или смотреть Difference Between B2B and B2C Marketing Automation

The critical difference between B2B and B2C is in the customer.

A B2B business will sell its products or services to other businesses, whereas a B2C business sells directly to individual customers.

Both business types can use marketing automation. However, because of the difference in their customer behaviour, they must adjust the way they use their technology.

Keep in mind, however, that both sectors have one ultimate goal – more revenue. To achieve this, they will use different marketing tactics.

Timecodes:
0:00 Introduction
0:43 Definition of Marketing Automation
1:20 Marketing Automation Through Time
2:58 The Difference Between B2B and B2C Business
3:48 How are B2B and B2C Customers Different?
5:12 The Difference Between B2B and B2C Business Focus
7:56 The Distinction Between B2B and B2C Marketing Tactics?
8:33 Customer Journey and Touchpoints
9:08 Lead Nurturing Process
10:11 The Difference Between B2B and B2C Content
12:10 How Do B2B and B2C Marketing Channels Differ?
13:17 The Difference Between B2B and B2C Data
14:43 Final Thoughts

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