Скачать или смотреть Why Did Walmart — America’s Retail King — Fail So Badly In Germany?

Why did Walmart — the “unstoppable retail giant” in the United States — fail so badly in Germany?
In this video, we break down the complete story behind Walmart’s withdrawal from the German market after nearly a decade of struggle, from its ambitious expansion in the late 1990s to its final exit in 2006.

Walmart’s failure in Germany was not simply about pricing. It was the result of deep cultural clashes, rigid labor laws, strong unions, strict competition regulations, and an extremely competitive retail landscape dominated by local discounters like Aldi and Lidl. By trying to replicate its American business model without fully adapting to local realities, Walmart lost its core advantages and strategic positioning.

This case study reveals why global success cannot be copied and pasted across borders, and why understanding local culture, law, and consumer behavior is critical for international expansion.

👉 If you’re interested in business case studies, corporate failures, global strategy, and retail economics, make sure to like, share, and leave a comment!
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