Kailee McCrary's Journey: From College Grad to Director of Marketing

In this illuminating episode of the Power Women of the Trades podcast, Cassie Pound and Heather Bargender-Wavra welcome Kailee McCrary to share her inspiring journey from college marketing graduate to a key player in the trades industry. Together with guest speakers, the episode explores the vibrant culture and dynamic contributions women bring to the home services sector. Tune in to gain insights from Kailee's experiences, her strategic role at Quality, and her powerful advice for aspiring women in the trades.

[00:00:00] Show Introduction and Sponsor Acknowledgment The episode begins with Cassie Pound recognizing the podcast’s valued sponsors: WorkWithYourHandz, Relentless Digital, Kee Hart Marketing, and Forrest Perry Marketing, who support the mission of empowering women in trades.
[00:00:25] Sponsor Messages Hear directly from sponsors Kelly Rowlett Pressgrave, President and CEO of Work With Your Hands, and Josh Crouch from Relentless Digital, as they reaffirm their commitment to supporting women in the trades industry.
[00:01:08] Episode and Guest Introduction Co-host Heather introduces the theme of the podcast and guest Kailee McCrary, emphasizing her role as the Director of Marketing for Quality and celebrating her effective use of marketing knowledge in the business.
[00:02:15] Kailee’s Inspirational Journey Kailee shares her journey from aspiring sports professional to her fulfilling role in trades. She describes how an unexpected path led her to solve meaningful problems within people’s homes.
[00:03:20] Importance of Cultural Fit and Passion Discussing the value of mindset over experience, the conversation highlights how Kailee's adaptability and cultural fit at Quality have played crucial roles in her success and impact.
[00:04:10] Positive Workplace Culture Kailee and the hosts discuss the importance of a positive workplace culture, with Kailee being credited as the "chief happiness officer" for uplifting the team's morale.
[00:05:45] Growth Mindset and New Challenges Kailee elaborates on her experiences embracing new challenges, making mistakes, and learning from them, which has been central to her growth within the company.
[00:06:55] Kailee’s Role Expansion Over nearly three years, Kailee has evolved into her director role, where she is now integral to key meetings, tracking KPIs, and business strategy discussions.
[00:07:40] Social Media and Networking Importance The conversation transitions to Kailee's active role in social media and networking, discussing how these tools have leveraged Quality's brand presence and growth.
[00:08:30] Advice for New Graduates Kailee provides practical advice to new graduates interested in trades, encouraging them to be open to new learning opportunities and step out of their comfort zones.
[00:09:20] Company Values and Leadership Cassie and Kailee highlight the significance of a "servant's heart" in their company values and how leadership sets a tone that supports and encourages team collaboration.
[00:10:45] Flexibility in Marketing Strategy Discussion ensues on the importance of flexibility and innovation in marketing strategies, where Cassie and Kailee talk about embracing experiments and learning from both successes and risks.
[00:11:35] Closing Remarks and Gratitude The episode wraps up with heartfelt thanks to Kailee for her contributions to Quality, her dedication to the trades industry, and for sharing her invaluable insight with the audience.

Special thanks to our sponsors for making the show possible:

WorkWithYourHandz https://www.workwithyourhandz.com
Relentless Digital https://www.relentless-digital.com
Kee Hart Marketing https://keehartmarketing.com
Forrest Perry Marketing https://perrymarketing.com

Tune in to hear from more Power Women in the trades industry on various podcast platforms, and follow the Power Women of the Trades Podcast on social media for more engaging content.
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YouTube: @powerwomenofthetrades
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This episode was produced and brought to you by Service Business Mastery. Follow them @servicebusinessmastery https://www.servicebusinessmastery.com/