Скачать или смотреть Sustainability vs. Affordability: Navigating Consumer Priorities

Do consumers really prioritize sustainability when it counts — like at the checkout?
In this new episode of Capgemini Inventalks, Kees Jacobs (Global Consumer Products & Retail, Capgemini) and Alfred Levi (retail strategist and executive) dive deep into one of the most pressing topics in retail: the gap between sustainable intentions and actual behavior.
Based on insights from Capgemini’s 2024 ""What Matters to Today’s Consumer"" report, they discuss:
• The rise of sustainability and health as key consumer values
• Why price sensitivity still outweighs sustainability for many, especially during times of economic uncertainty
• How retailers can genuinely influence more sustainable consumer choices
• Examples such as food waste reduction and shifts toward plant-based eating
• The role of promotions, private labels, and behavioral nudges
• Why consumers expect retailers to lead the way, but are not always willing to pay more
""Consumers care — but expect the industry to make it easy and affordable.""
Download the full report via the link in the description.