What is Attribution Modeling? Google Analytics for Beginners

What is Attribution and how you can use it in Google Analytics?

Attribution is an important tool in Google Analytics. It is a way to decide what channels and pages are generating the best return on investment? Attribution allows you to decide who gets the blame, or the credit, for a conversion.

In this video, you will discover how the Google Analytics assigns credit to a conversion, which is any activity that contributes to the success of your business.

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