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📊How to Calculate Monthly Recurring Revenue (MRR) for Your SaaS Business 💰

Imagine you own a SaaS company with countless monthly subscriptions— How do you calculate your monthly recurring revenue (MRR)? And how do you forecast your expected revenue for the next months/years?

Tracking your Monthly Recurring Revenue (MRR) is crucial for any subscription-based business. It shows you how much predictable income your business is generating every month from active subscriptions. But it’s not just about knowing the number; understanding the factors that affect MRR can make all the difference in maintaining stability and fostering growth. 📈

The key factors that impact MRR include:
1. New Subscribers
2. Lost Subscribers
3. Reactivation of Lost Subscribers
4. Upgrades/Downgrades
5. Price Changes💵
6. Duration of Subscription & Cancellation Terms⏳

📝For a more in-depth look and additional resources, check out our full article here:

🎥Or if you’re a visual learner, watch the video for a full walkthrough.

👉Timestamps:
0:00 - Introduction and Definition
0:25 - Baseline Calculation Of MRR
0:32 - Why Do We Want To Calculate MRR?
1:00 - Factors Impacting MRR

Calculating MRR might sound easy, but if you have different pricing plans, customer churn, and fluctuating upgrades or downgrades, calculating your MRR can get a little tricky. So, how do you make sure you’re on top of it?

This is where financial models really help. They let you track key factors like customer growth, churn, and upgrades to predict your future revenue more accurately. Without one, you’re just guessing. But with a solid model, you can spot trends, adjust your strategy, and ensure your projections grow with your business.

For more on financial models and how they can help you grow your subscriber-based business, you can explore more at:
https://www.efinancialmodels.com/down...