Скачать или смотреть Trade Show Manufacturing in Manufacturing & Engineering

We love trade shows - the date of this event is no accident.

In the global manufacturing, engineering and construction equipment sectors trade shows remain a huge part of the marketing effort.

After the impact of COVID-19 we're seeing a lot of the mainstays of the global trade show calendar returning in 2022 - so we thought we'd get 2 seasoned veterans of the trade show circuit to tell us about their plans.

How do they go about maximising the return from their trade show investment?

When does the planning start for the trade shows?

How refined are the processes for measuring success?

What have they done over the years that has really worked?

Why do they think trade shows are still such an important part of the marketing efforts for global manufacturing, engineering and construction equipment companies?