Скачать или смотреть Data will always dictate direction

Data will always dictate direction…

But many don’t have the patience to find the winning formula.

A few weeks ago I was fortunate to have a conversation with Kellen Casebeer who broke down his framework…

The depth of granularity needed to truly crack a market is not for the faint of heart.

Understanding the ICP TAM.

The desires within that market.

The stage of market awareness they’re in.

And the personas inside all of these areas.

Then testing different messaging against these variables is A LOT of work.

Working as a revenue professional is like being a scientist.

Constant testing, measuring, validating and executing.

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