Скачать или смотреть Design Choices Matter: The Impact of Design Decisions

In UX, design choices matter because there is no neutral choice architecture—every small tweak shapes behavior. In this focused talk, Samuel Salzer explains why there is no neutral design, and how even subtle interface changes—adding, removing, or rearranging elements—create measurable design impact. A screen that looks tappable but is not is not a harmless quirk; it nudges, frustrates, and redirects behavior. When we accept that there is a neutral choice in design only on paper, and that real products have no neutral choice in design, we can anticipate the impact of design decisions before they ship.

Drawing on examples like the Like button and reshare mechanics, and echoing Jack Dorsey’s reflection on underestimating far-reaching consequences, the session turns a simple point into a practical mindset: if you change the environment, users change their actions. That “Bruce Almighty” feeling is real—designers hold power, and with great power comes responsibility. If you are wondering why learn behavioral design, why to learn behavioral design, or simply why is behavioral design important, this gives a clear answer: design decisions matter, they scale, and they shape norms. It also clarifies why design is important beyond aesthetics, performance, and taste.

For practitioners across ux design and product, the guidance is directly useful: map the behavior you want, test the paths users actually take, and notice how defaults, labels, and affordances steer choices. If you were taught there is a neutral choice in design, this talk shows why there’s actually no neutral choice in design. Produced with interaction design foundation, it offers practical language you can bring to stakeholders without hype.

Samuel Salzer connects behavioral science with everyday workflows in research, content, and UI decisions, making behavioural design feel concrete and ethical. Whether you are shaping onboarding, tuning notifications, or debating a “Like” feature, this frame helps you assess risk, reduce unintended effects, and communicate the impact of design decisions with confidence. For more from Samuel salzer and peers in this space, explore the broader IXDF catalog.

🔗 Learn more about Behavioral Design 101: How to Design for Behavior Change in the webinar with Samuel Salzer, Behavioral Strategist and Habit Expert, Co-Founder of Nuance Behavior:
https://ixdf.io/behavioral-design-101...

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