Скачать или смотреть Diageo partners with the NFL, MADD and Uber to tackle impaired driving - Fantasy Football | Diageo

The “Take a Minute. Make a Plan.” campaign encourages football fans to make responsible choices and never drive impaired. For this campaign, Diageo North America is proud to partner with the National Football League (NFL), Mothers Against Drunk Driving (MADD) and Uber in a commitment to promote responsible celebrations and prevent impaired driving.

In sports, a minute of planning and strategizing can make all the difference to the game outcome. Similarly, a minute of planning before gameday is hugely important. “Take a minute. Make a Plan.”, takes a tongue-in-cheek creative approach to showcase fans preparation for game day, whilst also reminding viewers that planning a safe ride can take just one minute.

About DIAGEO NORTH AMERICA:
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com.

Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

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Watch more content about Positive Drinking at Diageo:    • Promoting Positive Drinking | Diageo  

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