Скачать или смотреть Ecommerce Strategies for Success in 2021

This week, we're going to venture into eCommerce strategies to show you some great tactics you can start using today. We're reaching a point where eCommerce is no longer a "nice to have" but a MUST.

What we'll be discussing:
Ecommerce Strategies & Tactics
Investing in SEO
Focusing Off Site (Building Relationships)
Investing in Paid Ads
Building Community
Testing Everything without Taking Sides

Timestamps
00:13 – Introduction
02:09 – What's new? Digital-first commerce boosts Shopify's earnings
05:34 – Ecommerce Strategies for Success in 2021
07:55 – Ecommerce Strategy #1 – Investing in SEO
09:19 – Tactic – Overhaul Technical SEO
10:09 – Tactic – Ecommerce Keyword Research
11:01 – AnswerThePublic Demonstration
12:52 – Tactic – Focus On Page
16:53 – CXL - CX Optimization Agency
18:12 – Ecommerce Strategy #2 – Focus Off Site; Build Relationships
19:52 – On Page vs Off Page vs Technical SEO
21:21 – Focus Off Site
23:07 – Off Site Techniques for Ecommerce
23:15 – Ecommerce Strategy #3 – Investing in Paid Ads. No Free Lunch.
26:04 – Tactic – Google Shopping Ads
28:35 – Tactic – Using Amazon Ads
29:55 – Tactic – Keyword Strategy
31:14 – Tactic – Ad Copy
33:52 – Tactic – Retarget to Build Relationships
35:51 – Ecommerce Strategy #4 – Building Community
36:30 – Examples of Building a Community
37:45 – Test Everything Without Taking Sides
39:30 – Test Everything!
40:37 – Tactic – It's Never "Done"
42:39 – Conclusion