Скачать или смотреть Satya Prabhakar highlights the importance of digital at ad: tech Bangalore

Satya Prabhakar is an engineer, writer and the Founder/CEO of Sulekha.com. The message (3 key takeaways) that he would like the audience to take away from the session were that there was an explosion of media options that were not there 1-15 years ago; and these media options are real time, they are more democratic and take away the ability of brands to communicate on their own terms; so the expansion of the number of media options. The second takeaway was the explosion in the number of products and services that are available for sale and consumption for the retailers and for the brands. The third takeaway is for the consumer; it is when there are a lot of products and services, variable pricing and variety of options as consumers are always driven by immediate needs.