Скачать или смотреть Book: The 10 X Rule-Dominate: Competition Is for Sissies

Book advocates for business dominance over competition, arguing that focusing on surpassing rivals rather than merely keeping pace yields superior results. The author champions unconventional strategies, including exceeding competitors' efforts significantly and implementing "only practices"—actions rivals won't undertake—to achieve market leadership. Consistent, relentless action, even if unconventional or seemingly excessive, is key to establishing a dominant presence and making one's brand synonymous with the product or service offered. The piece uses numerous examples to illustrate the author's argument for aggressively pursuing market supremacy. Ultimately, the book promotes a mindset shift from competitive striving to outright market control.

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