Is branding just snake oil?

A bit of shock value for this episode from someone stating branding is pretty much snake oil. So let's suck out the venom of this one and treat the root of this potential problem.

Doctor Frank is diagnosing and prescribing a solution to the following brand-related ailment, which this time isn’t a question, but rather a statement from an unknown source:

“Not a question, just a statement to say branding is pretty much snake oil these days”

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DOCTOR BRANDING PODCAST - EP10

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