Скачать или смотреть Imminent EU membership sparks heated row over wine brand name

(5 May 2013)
Jelsa, Hvar - 27 April 2013
1. Pan of vineyard owned by Andro Tomic
2. Mid of Andro Tomic walking through his vineyard
3. Close of Tomic picking leaf from a grape plant
4. Dolly shot of vineyard and harbour in the background
5. Close up of grapes-shaped decoration in wine cellar
6. Pan of cellar interior
7. Close of bottle and glass of Prosek
8. SOUNDBITE (Croatian) Andro Tomic, winemaker:
"Prosek has been produced in these areas for more than two thousand years. Since there are grape plants on our island and in Dalmatia (region of Croatia) there has been the production of wine, and as there is wine production, there was also the production of Prosek as there were always overripe grapes, grapes that were drying, and from those grapes was made sweet wine, Prosek."
9. Pan of wine bottles in Tomic's cellar
10. Dolly shot down of Prosek bottles
11. Dolly shot of Prosek bottles
12. SOUNDBITE (Croatian) Andro Tomic, winemaker:
"Every house that has been making wine was also making Prosek. Not large quantities, some 10, some 20, some 50 litres. But they were making Prosek that was drunk for special occasions: for births, baptisms, weddings, holidays. So Prosek was their pride and if you want to take Prosek away from them it would be like taking away the sea."
Pula - 3 May 2013
13. Wide of wine shop
14. Close up of bottles of local wine
15. Close up of bottle of Teran wine
16. SOUNDBITE (Croatian) Moris Civitico, a restaurant owner and wine expert:
"Istria (region in northern Croatia) is not only Croatian, but also Slovenian and Italian. It would be better if the brand Teran remains here, for everyone. But there is also a difference between our Teran and Slovenian Teran. Our Teran is made of the Teran sort of grapes and Slovenes make it from the Refosk sort."
Jelsa, Hvar - 27 April 2013
17. Dolly shot of barrels in Andro Tomic's cellar
18. Pan of barrels in Tomic's cellar
STORYLINE
A heated row over brand names between Croatia's famous sweet dessert wine Prosek and Italy's sparking beverage Prosecco is making Croats furious at the European Union, which they are about to enter.
The EU has ruled that once the Balkan country becomes its 28th member on July 1, Prosek can no longer be sold under that name across the EU - even at home.
It maintains that Prosek's name is too similar to Prosecco.
And, it's not only Prosek that is in danger of disappearing.
EU-member Slovenia said Croatia has no right to market Teran, a famous red wine made in the northern tip of the Adriatic, shared by Italy, Slovenia and Croatia.
The wine controversy comes amid rapidly declining enthusiasm among Croats for membership of the EU, which is hit by a crippling financial crisis.
Croats are fiercely proud of their wine - a cherished product of the sunny rocky Croatian islands positioned on the spectacular Adriatic aquamarine sea.
Many Croatians have made sacrifices for EU membership, including losing their jobs in the state-funded unprofitable companies that were ordered shut by the EU, and some see the wine ruling as adding insult to injury.
Croatians point out that Prosek and Prosecco are different products, one sweet, the other bubbly.
And the Croatian brand has a tradition dating back centuries, whereas Prosecco is a product of the latter half of the 20th century.
"Prosek has been produced in these areas for more than two thousand years," Croatian winemaker Andro Tomic said at his Romanesque winery in Jelsa, a picturesque Dalmatian town on the Adriatic island of Hvar.
The EU has ruled that the name is protected and belongs to Slovenia.


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