Fake It - to control your digital identity: Pernille Tranberg at TEDxOxford

Your personal data is the oil of today -- the digital economy is built on it. Companies are tracking and analysing every move we make. The Danish journalist Pernille Tranberg, who wrote the book "Fake It - Your Guide to Digital Selfdefense" with the German journalist Steffan Heuer, explains what happens with your data, what it can cost you now and in years to come. And she lays out how you can protect yourself with a variety of easy-to-use tools, one is using multiple identities.

TEDxOxford is organised by University of Oxford students, aiming to bring together the young minds of tomorrow's world with the movers and shakers of today. TEDxOxford is kindly sponsored by Neptune Investment Management - http://www.neptunefunds.com

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)