Скачать или смотреть Just Ask Jody: "What should we do when a client behaves badly during a new business pitch?"

Most marketers embark on agency reviews with the best of intentions to play fair and offer all agencies an equal shot at winning their business. But what should you do on those rare occasions when the client behaves badly by —

—making unreasonable requests for free work or ownership of that work

—changing the rules of engagement in mid-play

—withholding information

—or, simply being disrespectful?

You always have the option of walking away from a pitch opportunity (though that rarely happens, even when the reddest flags are flying), but there are a few other approaches that you might use to bring the client back in line.

On Just Ask Jody, I take a question from an agency around an issue that they're having with business development and I answer it in four minutes or less. Got a question you’d like me to answer? Email me at [email protected]