Скачать или смотреть September Bicycle Industry Update with Ryan Atkinson

September ecommerce metrics show consumers shopping but the typical bike shop not seeing the results online.

Site traffic remains strong at +7%
Google search volume for “bike shop” comparable to last year
Total ecommerce sales +7%
Typical dealer ecommerce sales -11% (leading indicator for industry)
1,800 fewer click & collect orders than August = less retail traffic

PeopleForBikes Webinar    • 2024 State of the Industry: Sales, Invento...  
Nerd Collective
Stock to Sales ratio (retail and supplier)
Discounting

The Pro’s Closet will close in October https://www.bicycleretailer.com/indus...

Employees and clients impacted by Hurricane Helene - buy DeFeet socks https://defeet.com/collections/new-so...
3 employees

How to Thrive this Holiday Season - webinar with NBDA https://nbda.com/superwebinars/#!even...
Thursday 11 am MTN
Focus on ways to create more selling opportunities this season
Marketing is a numbers game - the more you get in front of potential shoppers, the more selling opportunities you’ll have
Digital marketing + Google
Efficiency and effectiveness will be a priority

Keep up with website and POS features new releases https://workstand.com/help/release-no...

Be sure to ask your questions in the comments so we can answer them in a future episode. You can also email your questions to [email protected]. We read all emails sent and we look forward to hearing from you.

Find us on LinkedIn:
Ryan Atkinson, President + Co-Owner -   / ryanatkinsonmkt  
Suzie Livingston, Marketing + Communications -   / suzie-livingston-212092b5  
Mark Still, Business Development -   / rmarkstill  

If you're a current Workstand website client with questions about any topics we discussed or about your website, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand website client with questions about how our programs work, email [email protected] and we'll gladly show you around.