Business side of the problem statement for your UX portfolio project.

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This video delves into the relationship between UX design and business metrics, highlighting how UX designers should focus on solving users' problems while also keeping in mind the business objectives.

It explains how reducing drop-offs is linked to increasing conversion rates and emphasizes the need to prioritize various business metrics such as AOV, DAUs, and bounce rate.

The video also stresses the importance of identifying business opportunities while solving user problems and encourages a Hook model perspective for UX design.

Timestamps

00:00 Introduction
01:34 Approaching Business metrics while building a problem statement
6:40 Relation between drop-offs and conversion
12:01 Business metrics around user flows


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