Скачать или смотреть High-Impact Video Productions in Africa | The Creative One

In this episode of The Creative One, we move beyond inspiration and into real production intelligence.

This conversation breaks down how high-impact African brand productions are conceived, structured, and executed creatively, technically, and operationally — within real-world constraints.

🎙 Guest: Nana Asihene
Creative Director & Producer

Using two major African campaigns as case studies, we unpack what actually drives production excellence:

Guinness – “Black Shines Brightest”

MTN – Pan-African Brand Campaign


Rather than surface-level reviews, this episode examines:

The creative and production decisions that shape impact

How visual language, direction, and execution work together

Budget trade-offs versus production value

What African organisations must do to deliver consistently strong work


This episode is designed for:

Video producers and directors

Creative directors

Marketing and brand teams

Agencies and multimedia professionals

Clients who want to understand what quality production really takes

This is not theory.
It’s a production-room conversation about best practice, systems, and execution in the African context.

🔗 Referenced campaigns (for viewing):
Guinness – Black Shines Brightest
   • Guinness Nigeria Ad  

MTN – Pan-African Brand Campaign
   • MTN Business - The Journey of a Coffee Bean  

🎬 The Creative One is brought to you by C-Major Productions
🌍 https://www.cmajorproductions.com

🎙 Hosted by: Peter Blasto Sibeko
🎥 Produced by: C-Major Productions

All third-party content referenced is discussed for educational and analytical purposes. Original content remains the property of its respective owners.