Скачать или смотреть 🚀 Episode 24: Redefining User Experience in Banking | Marichelle Almario (PBCOM)

Join us for Episode 24 as we sit down with Marichelle Almario, Head of Customer Protection and Experience Management & Data Protection Officer at the Philippine Bank of Communications (PBCOM).

With over 30 years of leadership experience across telecom, hospitality, and banking, Marichelle has driven transformative initiatives that elevated customer satisfaction and engagement. As PBCOM’s Vice Representative for the banking sector on customer and data protection, she continues to shape the future of customer experience in the Philippines.

In this episode, we explore how strategic UX design, customer feedback, and innovative thinking are transforming digital banking experiences.

💡 Key Discussion Points

🔹 Defining User Experience: Cutting through buzzwords to understand what truly matters in today’s digital landscape.
Evaluating Digital Excellence: How to assess whether a website or mobile app delivers outstanding UX.

🔹 Motivating UX Innovation: Where great designers find inspiration and how they drive innovation.

🔹 Customer Feedback Strategies: Effective methods for gathering and leveraging feedback on digital channels.

🔹 UX Refresh Timing: How often banks should refresh their digital user experience and why.

🎧 Whether you’re a banking professional, digital transformation leader, or CX enthusiast, this conversation offers actionable insights and real-world lessons for achieving digital excellence in financial services.

👉 Don’t forget to like, comment, and subscribe for more expert conversations on digital banking innovation!

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