Скачать или смотреть How Nestlé Created Coffee Demand in Japan: Market Research Success Story | Dr. Rebeka Pop

Dr. Rebeka Pop breaks down one of the greatest market strategy successes: how Nestlé used a 10-year plan to create coffee demand in tea-loving Japan. I'm @drrebekapop, revealing the power of long-term consumer insights.

Can you create demand for a product in a market that doesn’t want it? Nestlé did.

In post-WWII Japan, Nestlé faced a challenge: how to sell coffee to a tea-loving nation. Their solution? A long-term marketing strategy that started with coffee-flavored candies for kids. A decade later, they had built a generation of coffee lovers.

Discover how coffee-flavored candies helped Nestlé create a new market and what this case teaches us about consumer insights and shaping preferences.

I am Dr. Rebeka Pop (@drrebekapop), Co-founder at Enaks, with a PhD in Marketing, blending science and real-world marketing experience.

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