Скачать или смотреть Your website is key to marketing your business so here are some tips for ecommerce success

We continue our series on marketing your business for sales growth in-store and online in 2025 with tips on website and marketing setups that make shopping your online store easier and reduce purchase friction.

For more details, check out our latest blog post - https://blog.workstand.com/make-shopp...

Design - minimal clutter, accessibility.

Make it easy for shoppers to find what they are looking for
Search function
Navigation - minimal clicks, don’t bury the shop button, organization
Distinct calls to action - send shoppers to intuitive links where they can purchase the item you are suggesting
Single page checkout - new enhancement

Follow-up and post-purchase communications
The purchase journey does not end when they complete their purchase on your website - think of this as just the first step in their next purchase with you

Communicate clear fulfillment expectations

Leverage your website to keep them coming back
Keep fresh content up so return visitors see something new
WorkstandIQ Loyalty - automated, transactional emails

Keep up with the website and POS features new releases https://workstand.com/help/release-no...

Be sure to ask your questions in the comments so we can answer them in a future episode. You can also email your questions to [email protected]. We read all emails sent and we look forward to hearing from you.

Find us on LinkedIn:
Ryan Atkinson, President + Co-Owner -   / ryanatkinsonmkt  
Suzie Livingston, Marketing + Communications -   / suzie-livingston-212092b5  
Mark Still, Business Development -   / rmarkstill  

If you're a current Workstand website client with questions about any topics we discussed or about your website, email [email protected] or call 303-527-0676 x 117. If you are not currently a Workstand website client with questions about how our programs work, email [email protected] and we'll gladly show you around.