Скачать или смотреть Volcano Mulching: Ancient Landscaping Tips (Parody)

Stop taking yourself so seriously. Landscaping is BORING to people who aren't green industry nerds.

I love using humor to connect and be seen as relatable. I wish more landscaping companies would do this, preferably the PRESTIGIOUS commercial landscaping community and STUFFY design-build crowd.

There's a balance. I get that no one wants to be seen as a goofball without expertise. But I think you can strike a balance.

There's too much at stake here. SO much commoditization of what we do in the green industry. People will see you as just ANOTHER landscaper unless you do something to stand out.

I love when some Landscape Leadership® clients take this to heart and have some fun in their marketing. It not only loves us appreciate our work more, but we know their clients appreciate it.

How can you start using some humor in your marketing content? What is too much? Comment below!

#landscaping #commerciallandscaping #landscapedesign #lawncare