1 to 10 million journey Using demand gen: Madhav Bhandari @ Storylane

Описание к видео 1 to 10 million journey Using demand gen: Madhav Bhandari @ Storylane

Only 5% of your ICP is in-market.

95% aren’t even aware of your category.

How do you generate demand for such a big chunk?



We asked and Madhav (Head of Marketing at Storylane) answered.



He is in this exact situation.

He is generating demand for a category that’s brand-new.



His goal?

Go from 1 to 10 million ARR.



He figured out 3 demand-gen strategies that work wonders:

Capture existing demand from an adjacent category.

Hang out where the customer is

Build on insight-led content



Madhav breaks down all 3 strategies in the podcast.

Know the best plan of action for demand gen.

Комментарии

Информация по комментариям в разработке