Скачать или смотреть Giving Tuesday Email Fundraising Training: Proven Tips to Raise More Donations

Giving Tuesday is a big opportunity—but also a crowded one. In this exclusive webinar, email fundraising expert Vanessa Chase Lockshin shares how to stand out and convert donors with emails that inspire action.

Whether you're building your first Giving Tuesday email or refining a proven strategy, this session gives you the tools to write emails that connect, motivate, and raise more.

🔑 What You’ll Learn:
• The 5 key elements every fundraising email needs
• How to write subject lines that actually get opened
• Structuring compelling calls to action that drive donations
• When and how often to email during a campaign
• Real examples from successful nonprofit campaigns
• How to build urgency and highlight donor impact

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00:00 Welcome & Chat Prompt
01:32 Webinar Housekeeping & Introductions
04:00 Meet Vanessa Chase Lockshin
06:05 Why Email Still Works for Giving Tuesday
08:40 The Fundraising Environment in 2024
10:28 The 5 Core Elements of Fundraising Emails
15:55 Writing Effective Subject Lines
20:48 Structuring the Email for Engagement
25:40 Making the Ask: What Actually Works
28:15 Urgency & Timing Tips
31:00 Real-World Campaign Examples
37:50 Recurring Donors on Giving Tuesday
41:15 Common Mistakes to Avoid
45:05 AI & Fundraising Email Writing
48:40 Final Q&A & Resources
52:10 Upcoming Events & Thank You

💬 Leave us a comment — What strategy are you excited to try first? We’d love to hear from you.
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