SFMCDG 2022 - how to do real time personalisation with Marketing Cloud Interaction Studio - 1 of 2

In this meeting we will learnt from Chris Charalambous and Josefin Hellqvist about how Interaction Studio can be used SFMC developer perspective to personalise Marketing Cloud communications.

Topics included:

1. What is Interaction Studio, what can it do and how it fits into Marketing Cloud.

2. The Interaction Studio Customer Unified Record.

3. Interaction Studio topics, metrics and fundamentals.

4. Popular and member Interaction Studio use cases.

5. Available Interaction Studio channels

We will be organising a follow up Interaction Studio "part 2" event to make sure we wrap up event thing that you want to know about.

Use the QR code featured at the start of the video to share what you would like to learn more about.

And last but not least, this was our first hybrid event since 2019 - thank you so much to everyone that helped to make it so much fun.